AHP Third Thursday Webinar Series

September 21, 2017
3:30 PM - 5:00 PM

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UMass Memorial Medical Center
333 South Street
Shrewsbury, MA 01545

NEAHP is pleased to present the Third Thursday Webinar Series where you can view excellent webinar content provided by AHP while networking with colleagues from your area. Join us for this member-only benefit to learn more about hot topics and enjoy networking opportunities!  

Breaking Through and Standing Out:
Communication for Strategic Differentiation

As health care philanthropy continues to mature and grow, development professionals and marketers are increasingly challenged to break through the clutter and stand apart from the competition. The stakes could not be higher! Learn the principles and tools to effectively distinguish your hospital in the minds of donors and stakeholders. Also, explore how Marketing and Development– teams that live in slightly alternate universes, speak slightly different languages and perhaps pursue siloed plans–can work in alignment for maximum effect.


Doug Diefenbach
Associate Vice President, Marketing & Communications, The Alford Group

Cassandra Di Prizio
Consultant, The Alford Group

Jeanne Rattenbury
Director of Donor Communications, Alzheimer's Association


Thank you to our host site, UMass Memorial Medical Center, for allowing us to gather and network with fellow NEAHP members and view this Third Thursday Webinar Series broadcast. We will be viewing the webinar at:

UMass Memorial Medical Center
333 South Street
Shrewsbury, MA 01545

Contact is Nicole Linde at

Directions and parking instructions will be included in registration confirmation.

Please note, this is not a webinar you can join from your desk.  We will gather at the host location listed to view the broadcast. 

Registration Fees

$0.00 NEAHP Member

$0.00 Non-member