Sunday, March 4

7:30 AM-8:00 AM

AHP Development Primer Registration and Breakfast
$245 ADDITIONAL COST


 

8:00 AM-4:00 PM

AHP Development Primer:
A Workshop on the Fundamentals of Healthcare Development
$245 ADDITIONAL COST

Looking for an intensive intro to healthcare philanthropy? Or maybe you need a great refresher? Plan to arrive early on Sunday for a fullday, comprehensive overview designed especially for professionals who are new to philanthropy or healthcare philanthropy.

This fast-paced workshop will focus on healthcare philanthropy as a profession and the role of a well-organized, broad-based program. The session will cover the key elements of philanthropic practice, including annual giving, major and capital giving and planned giving. In addition, faculty will touch upon organizational models and various constituent groups, such as individuals, corporations and foundations.

The AHP Primer is highly recommended for newcomers, support staff, board members, and philanthropy professionals new to healthcare. The program fee includes the all-day workshop, the AHP Primer CD/Manual, course notes, continental breakfast, breaks, and a light lunch.


 

3:00 PM-6:00 PM

Conference Reception


 

4:00 PM-5:00 PM

Newcomer's Reception


 

5:15 PM-6:30 PM

Opening Plenary:
Neurofundraising: Behavioral Marketing Techniques to Entice Giving


Geoffrey W. Peters
President, Moore DM Group

There is a recent but rich body of literature based in neuroscience as applied to marketing or neuromarketing.  Nonprofits can learn much from the application of many of the findings and principles to fundraising, advocacy and public persuasion.

Understanding how to motivate, persuade and “get through” to prospective donors, advocates, members and the general public is key to success both in fundraising and advocacy as well as encouraging behavioral changes (e.g. smoking cessation).  This entertaining and engaging plenary session will introduce some of the main principles of neuroscience and examples of how they have been successfully used by nonprofits in a new discipline called neurofundraising.


 

6:30 PM

Opening Reception and Networking with Sponsors and Exhibitors


 

9:00 PM

Night Owl Soiree: Cash Bar


 

 

Monday, March 5

7:00 AM-5:00 PM

Conference Registration


 

7:30 AM-8:45 AM

Breakfast and Roundtable Sessions


 

8:45 AM-10:00 AM

Keynote:

State of the Industry: Briefing on Current Health Care Trends and Implications for Philanthropy


Fred Bayon 
Managing Director, The Advisory Board Company

Fred Bayon, Managing Director at The Advisory Board Company, will discuss current trends that influence healthcare philanthropy including the future of the Affordable Care Act and the evolution of donor behavior and expectations. Fred will give examples of how leading healthcare organizations are adjusting to stay relevant and remain successful, and illustrate opportunities for you to enhance donor experience and maximize lifetime giving.


 

10:00 AM-10:45 AM

Coffee Break with Sponsors and Exhibitors


 

10:45 AM-12:00 PM

Concurrent Educational Sessions

Breathing New Life into Your Struggling Development Program

We will present a case study of approaches taken at Parkinson's Institute and Clinical Center to turn a struggling development operation into a thriving fundraising program now yielding millions of additional dollars. Program areas include: strategic planning, staffing, operations, major gifts, and annual fund. 

Andrew Olsen, CFRE, Senior Vice President, Newport One
Derek Torry, Volunteer, Parkinson's Institute and Clinical Center

Building a Philanthropic Board (Give Until it Hurts!)

This interactive discussion will explore how organizations can build a strong board of directors who give (and get) until it hurts. Topics include implementing a philanthropic audit, facilitating retirement of members, recruiting and asking for commitments form new members, building a farm for future members, reviewing success and moving to the next level. Presenters will share real life examples as a seasoned non-profit founder and board member who have worn many hats!

Dave Chase, CEO, Chase Solutions, Inc.
Jessica Symonds, Director of Major Gifts and Campaigns, South Shore Health System Foundation

From $3 Million to $3 Billion - Share in an NEAHP Success Story

Bring your questions to this interactive session and enjoy the distinctive and unique approach to philanthropy that has earned Mark the reputation as a record-breaking fundraiser. This session is suitable for all levels of development professionals and for any size shop. 

Mark Kostegan, FAHP, Chief Development Office and Senior Vice President for Development, Mount Sinai Health System

Marketing on a Shoestring

Competition for a spot in the marketplace is tough! You must gain visibility for your organization. During this session, explore how to market your organization while determining and refining your target audience. Join us to learn effective, affordable ways to reach them with the right message and the right media. 

Gwen Pakalo, Executive Director, Center for Women & Enterprise, VT Office
Veronica Rosa, CFRE, Vice President Development & Engagement, Center for Women & Enterprise


 

12:00 PM-1:45 PM

Distinguished Service to Philanthropy Luncheon


 

2:00 PM-3:15 PM

Concurrent Educational Sessions

Workplace Giving: How to Drive Employees to Give Back

Workplace giving is no longer just about giving. It's about creating fully integrated opportunities to engage employees. We will explore some of the more popular workplace giving strategies, including: employee matching gifts, donations through payroll deduction, annual giving campaigns, and special events and volunteer service programs. 

Myriah Kulin, Assistant Director, Annual Giving, Hebrew SeniorLife
Amanda Leberman, Manager, Annual Giving, Hebrew SeniorLife

Building a Program to Engage Physicians in the Pursuit of Transformational Gifts

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Hear how this regional medical center built a path and utilized physician engagement to fund 13 endowed chairs (ranging from $1.5 M - $3 M) and multiple seven and eight figure capital gifts. Strategies, plans and specifics on implementation as well as the impact the work has had on the heightened profile of the Foundation will be shared. 

Seamus Collins, Vice President, Development, Western Connecticut Health Network
Lynne Briody, CFRE, Director Physician Partnerships and Senior Philanthropy Officer, Western Connecticut Health Network.

Finding and Keeping Top Talent

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The average turnover rate for development professionals is two years. The direct and indirect cost of finding a replacement is high. The lost opportunity cost is immeasurable. This session will explore the reasons for the high turnover and strategies for finding, keeping and measuring top talent. 

Nancy Simpson-Banker, FAHP, Principal Consultant, Accordant Philanthropy
Molly Richter, Senior Officer, Development Staffing, Partners HealthCare

Online Giving, Social Media, Mobile Technology: How to Keep Up in a Changing Environment

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Is your website mobile friendly? Are you engaging with your donors over social media/ Do you have a print marketing plan but not a digital one? Do you have no clue where to start? Come learn some best practices and ideas that you can implement immediately. 

Suzanne Adams, CFRE, Director of Development Communications, Spaulding Rehabilitation Hospital


 

3:15 PM-3:45 PM

Coffee Break with Sponsors and Exhibitors


 

3:45 PM-5:00 PM

Concurrent Educational Sessions

Metrics: The Lodestar in Fundraising

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Data-tracking systems are ubiquitous in fundraising. Most development shops document data points, including: demographics, wealth ratings, loyalty scores, gift conversations, giving history, etc. We will explore ways to leverage the information already at your fingertips to help you methodically set goals and guide day-to-day strategies toward success. 

Suzanne Kouri, Director, Principal and Major Gifts, Dana Farber Cancer Institute
Ally Ramsey, Associate Director, Principal and Major Gifts, Dana Farber Cancer Institute

You Can't Get There From Here: Why a Strategic Philanthropic Road Map is a Necessity

Does your organization have an overall strategic plan? Is your philanthropic strategic plan in alignment? Are senior leaders, board leaders and fundraising leaders actively engaged? This session will address the critical elements needed to ensure that key stakeholders are working together and that you have the resources required to conduct a successful capital campaign. 

Robin Popp, CFRE, Senior Executive Counsel, Ghiorsi & Sorrenti, Inc. 
Karl Kussin, Vice President of Development, Emerson Hospital

Peter Gosline, President, PLG Healthcare Consulting

Working with Your Hospital CEO for Campaign Success!

Your CEO is critical to the success of any campaign initiative you undertake. They share their vision of success and you partner with them to make that vision become reality. Join us this interactive town hall session to hear, first-hand, (and ask the questions you always wanted to ask!) the successes and pitfalls of a multi-million dollar campaign. 

David E. Garamella, CEO, The Giving Collaborative
Jocelyn King, Sr. Consultant, The Giving Collaborative
Mary Lynn Gagnon, Executive Director, Bristol Hospital Development Foundation
Kurt A. Barwis, FACHE, President and CEO, Bristol Hospital

Overcome the Fear of Fundraising: Help Boards, Committees & Staff Rediscover the Fun in FUNdraising

"I want to be a fundraiser when I grow up!" said no one. Ever. Asking people for money? Scary. This session offers an opportunity to discuss and share fun approaches to demystify, engage and inspire volunteers. It might even remind you why you grew up to be a fundraiser. 

Clare Healy Foley, Chief Philanthropy Officer, Community Nurse Home Care


 

6:30 PM-9:00 PM

Dutch Treat Dinners


 

9:00 PM-11:00 PM

NEAHP Coffee House- complimentary coffee and dessert, cash bar, and games


 

 

Tuesday, March 6

7:30 AM-8:00 AM 

Breakfast


 

8:00 AM-9:00 AM

NEAHP Annual Business Meeting and AHP Greetings and Report


 

9:15 AM-10:30 AM

Concurrent Educational Sessions

Tactical Talks: Best Practices for Hospitals using Screenings

We will discuss maximizing major gift program results using daily patient or batch screening and prospect management. The discussion will focus on challenges faced by healthcare systems and successes achieved through implementation. Takeaways include best practices for identifying major gift prospects and how to implement successful daily patient screening programs. 

Bill Tedesco, CEO, DonorSearch
Emily Burke, Prospect Research Manager, Covenant Health Systems

Grateful Families - The Core of Your Major Donor Pipeline

This session will focus on the roles of physicians and nurses in identifying, referring and participating in engaging and securing major gifts from members of grateful patient families. It will address motivating strategies, communication channels, referrals systems, clinician recognition and other methods for growing your major donor pipeline. 

Larry Raff, MPH, President, Copley Raff, Inc. 
Stephen Jakab, CFRE, President, Bridgeport Hospital Foundation

Teflon-coat Your Career: How to be Ready for Change, Welcome or Not

Career change can be a part of a calculated plan, or it can be a surprise. Learn how to be ready to grow in your career, create your own path, and deal with unexpected curves that may come your way. Learn some proven ways to craft your resume, target your job search, and overcome obstacles. 

Cathy LaRocca, Med, MPH, Retired Professional and Volunteer


 

10:30 AM-10:45 AM

Coffee Break with Sponsors and Exhibitors


 

10:45 AM-12:00 PM

Concurrent Educational Sessions

Building an Integrated Fundraising Program from the Ground Up

Today, to achieve maximum results, you must integrate digital media strategies with direct mail, special events and other best practices. We will share innovative creative strategies and proven tactics currently working for healthcare nonprofits like yours. Take home ideas for new offers, copy, design and format to use in your own program. 

Steve Maggio, President/Chief Creative Officer, DaVinci Direct, Inc. 
Jamie Goldring, Digital Strategist, DaVinci Direct, Inc. 
Jessica Symonds, Director of Major Gifts and Campaigns, South Shore Health System Foundation

Unlocking the Potential of Your Hospital Board's Philanthropy

Raising money is a major change for many healthcare governing boards. This interactive presentation challenges assumptions about board engagement and provides real world examples from the field. Learn about taking strategic action toward increasing board engagement, recognizing and leveraging factors impacting their willingness to fundraise, setting fundraising expectations and more! 

William Mountcastle, MPA, President, Health Giving
Brynn Evans, Director of Development & Marketing, Northeastern Vermont Regional Hospital

Investing in Donor Relations: Keep, Engage, and Upgrade your Donors

A robust Donor Relations program can support front-line fundraisers, engage donors, and create ambassadors for your mission. Join the Donor Relations leadership team from Dana-Farber Cancer Institute for a look at the role stewardship, recognition, and events can play to help you achieve superior fundraising results for your organization. 

Jennifer Segal, Director of Stewardship, Donor Relations, Dana-Farber Cancer Institute
Jennifer Timmins, Senior Associate Director of Recognition, Dana-Farber Cancer Institute
Sarah Johnson, Senior Associate Director of Donor Relations Events, Dana-Farber Cancer Institute


 

12:15 PM-1:30 PM

Boxed Lunch and Closing Plenary:

My Gift Did That?!


Maureen D. Donnelly 
Consultant, Donor Relations Guru, LLC
Senior Director of Development, Donor Relations, Massachusetts General Hospital

Let's face it, your donor has lots of opportunities to be philanthropic and there are many needy organizations vying for their support. So what's to keep them from giving--generously--to you? When you put a face on a donor's philanthropy, when you show them that their gift made possible, not only will you improve retention, but you'll see increased giving. Regardless of how frequently or how many stewardship "gift reports" you produce, this session will help re-energize your efforts and deliverables.


 

1:30 PM

Conference Adjourns